Carex "Grab, squeeze and seize the moment" by Ambient Media and Kinetic Worldwide

Hand-wash brand Carex is promoting a sanitiser product with an interactive sampling billboard.

The billboard, in London’s Southbank, offers free samples of on-the-go sanitiser, as well as the opportunity to win tickets to Merlin attractions including the London Eye.

It is part of a wider integrated marketing campaign by the brand encouraging consumers to "always carry Carex" sanitiser as pandemic restrictions are lifted.

Credits

Head of band marketing, UK marketing director
OOH company
Client services director
Founder and chief executive
Director
OOH company
Head of projects and operations
Account director
Media agency
Account director
Strategy lead
Journey design manager