The geodemographic classification system was chosen by Nikkei Research to interpret market research into consumer preferences for and brand perceptions of luxury cars, both domestic and imported.
This analysis has resulted in a report, 'Car Branding 2005', which provides car manufacturers with profiles of likely customer groups, so allowing for efficient marketing and potentially helping increase sales in Japan.
Martin Bradbury, EuroDirect international client services director, said: "The Nikkei Research report clearly illustrates the potential application of Cameo Japan for all consumer-orientated businesses with an interest in the Japanese market.
"Armed with the insights delivered by Cameo Japan, luxury automotive brands will be able to plan more effective and targeted campaigns in a region that is notoriously challenging for marketers."
EuroDirect developed Cameo Japan using the latest Japanese census information at postcode (Cho-moku) level so it can be used for profiling, segmenting and targeting Japanese consumer markets.
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