Bud Light 'dude Vegas' by DDB Chicago

-
Advertiser
Bud Light -
Agency
DDB Chicago
A new TV commercial for Bud Light repeatedly uses the word "dude" as the only line of dialogue.
The spot is the latest in a series of ads featuring the word "dude" created by DDB Chicago for Anheuser-Busch.
The original "dude" ad has been viewed more than 2mi times on YouTube alone, and the four ads have been viewed more than 13.5m times from sites like YouTube, , and .