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Bud Light's third national ad campaign since launching in the UK earlier this year parodies the aspirational lifestyles portrayed by many brands.

The ad is set on a beach and features a cast of beautiful millennials living effortlessly bohemian lives, while a jingle takes a paradoxical view of modern-day lifestyles. After being teased last month during London Fashion Week with celebrities and models pictured in the kimono in the ad, the campaign will air on TV and in cinemas throughout October and November. It was created by Adam Newby and Will Wells and directed by Ali Ali through Sonny London.