Bud Light "Boxheads" by Wieden & Kennedy

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Advertiser
Anheuser-Busch Bud Light -
Agency
Wieden & Kennedy -
Sector
Food and Drink
Bud Light celebrates its role as the official beer of the England men's football team with some fresh-faced packaging.
The ad begins as footy stars Jordan Pickford, Kieran Trippier and Kyle Walker stand together, before Bud Light magically shifts to create cube versions of their faces. The campaign includes TV, digital and outdoor activity.
On Saturday (15 May), Budweiser is set to donate all its advertising and sponsorship space to pubs in West London and Leicester at the Emirates FA Cup Final between Chelsea and Leicester City.