Bud Light "Wizard" by Wieden & Kennedy

August 15, 2018

The latest instalment in Bud Light's "Dilly dilly" campaign features a wizard turning a series of objects into the lager at the court of the Bud Light royal family.

The spot launched on 12 August, during the opening weekend of this season's Premier League football. Bud Light has just signed a deal with the Football Association to become the England national team's official beer.

Credits

Wieden & Kennedy New York
Creative director
John Parker
Assistant creative director
Brandon Henderson
Creatives
Jacob Weinstein
Will Binder
Producer
Temma Shoaf
Account supervisor
Brandon Pracht
Account manager
Price Manford
Assistant account manager
Lauren Wilson
Business affairs manager
Justine Lowe
Production company
O Positive
Post-production
Arcade Edit The Mill
Sound
Sound Lounge
Wieden & Kennedy London
Creative directors
Dan Norris
Ray Shaughnessy
Kit Dayaram
Creatives
Gonza Delgado
Manu Souto Diaz
Producer
Tom Dean
Designers
Alex Pelham-Thursby
Xueling Wang
Illustrations
Ben Hassler
Group account director
Nick Owen
Account director
Amy Kilty
Account manager
Abi Devine
Holly Baker-Cliff
Planning director
Andy Wright
Planner
Harriet Lowson
Business affairs manager
Alex Coomer
Post-production
The Mill
Animation
Laurence Mence
Sound
Vaudeville Studios

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