Brawn GP to feature 'Terminator Salvation' on Formula One cars

LONDON - Formula One World Championship leaders Brawn GP will feature imagery from the upcoming 'Terminator Salvation' film on the livery of its cars at the upcoming Spanish Grand Prix.

Brawn GP to feature 'Terminator Salvation' on Formula One cars

The deal will help promote the Sony Pictures film, starring Christian Bale, ahead of its global launch on 27 May. The film launches in the US a week earlier.

The cars will carry the imagery on the rear wing throughout the Grand Prix at the Circuit de Catalunya in Barcelona.

Brawn BP chief executive officer said: ‘We are thrilled to be supporting Sony Pictures Releasing International with the launch of Terminator Salvation at this weekend's Spanish Grand Prix. Our promotional partnership will see our race cars and our garage branded with the famous Terminator imagery as we help launch one of Hollywood's biggest movies of the year to over 580 million Formula One viewers in over 90 countries. The Terminator brand promises exciting action and high drama as machines and human ingenuity battle for supremacy. It's a perfect match for Brawn GP and Formula One.'

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content