Scalextric teams up with Brawn GP

LONDON - Scalextric has tied up with the Brawn GP Formula One team for a global licensing deal.

Scalextric teams with Brawn GP
Scalextric teams with Brawn GP

The agreement will see Scalextric develop a Brawn GP slot car at 1:64 and 1:32 scales. A new 1:64 set will be available in time for Christmas, while a 1:32 set will be released from early 2010.

The Brawn GP Micro Scalextric set will be the latest addition to the popular 1:64 scale set range, which also includes 007 James Bond Quantum of Solace, The Simpsons, Disney/Pixar Cars, Pro Rally and Vodafone McLaren Mercedes products.

Scalextric is owned by Hornby Hobbies.

 

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