The team secured sponsorship from Virgin and clothing brand Henri Lloyd ahead of the season opener in Australia on 29 March, where it took maximum points. It followed this up last weekend with victory for British driver Jenson Button in Malaysia, with team-mate Rubens Barrichello in fifth place.
Nigel Geach, director at Sports Marketing Surveys, said: 'Brawn GP got 28% share of TV coverage at the Australian Grand Prix, with Ferrari on screen for 14% of the race and McClaren 12%; UK viewing figures went up from 800,000 last year to 2.2m.'
Brawn's sponsors have also benefited from a lack of clutter on the cars' livery, while Button is understood to be seeking personal endorsement deals.
'More women are watching Formula One than ever before - the male-female split is now 60/40,' said Geach. 'The demographic is also getting younger, which is great news for brands.'
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