- Describe yourself in three words.
Passionate, fun, driven.
- How would you define marketing?
Developing brands that are indispensable for consumers.
- What would you be if you weren't a brand manager?
A restaurant critic. Food is a passion of mine and I love eating out. To get paid to do it would be the icing on the cake.
- What advice would you give someone starting their marketing career today?
Don't forget the shopper when developing plans; start from the shop floor and work backwards. This will help to get retailers excited and motivate shoppers.
- What attracted you to your current job?
The opportunity to work on a brand which has been loved by consumers for decades, yet still has so much growth potential.
- What was your first job?
While at school, I ran the kitchen of an independent sandwich shop called Duffy Moons.
- What hobbies do you have?
Exploring the quirkier areas of London, eating out, running and, unfortunately, as I'm doing up my flat, lots of DIY.
- What makes you angry?
Laziness and ignorance.
- What's your favourite holiday destination?
I love going to the Pembrokeshire coast in West Wales and discovering the beautiful beaches. It's so relaxing.
- If you weren't you, who would you be?
I'm quite happy being little old me.
- What's your favourite pub?
The Harwood Arms in Fulham for food and The Castle in Holland Park for drinking.
- What other languages do you speak?
French and German.
- If you were a brand, what would you be and why?
Lucozade. I'm full of energy.
- What is your all-time favourite slogan?
'It's good to talk.' Simple but true, in business and life.
- What was your finest hour?
Managing a campaign for Andrex that raised more than £140,000 for the Teenage Cancer Trust.
- If you had three wishes, what would they be?
To be able to confidently ski any black run, and to wake up and find my flat refurbishment miraculously finished. Winning the lottery would also be nice.