- What would you be if you weren't a brand manager?
I'd love to be a travel writer. Unfortunately I don't quite have the required writing skills.
- What advice would you give someone starting their marketing career today?
Keep up to date with trends, work hard and have fun.
- What attracted you to your current job?
The rare opportunity to join a fast-growing international company based in London.
- What is your favourite ever marketing campaign?
I am currently a bit obsessed with QR codes or new technology that connects offline with online - so would have to say Tesco in Korea recreating the grocery store using QR codes on station poster sites.
- What's your greatest ambition?
After a few more years in marketing I'd like to set up my own business. I'm waiting for a genius idea to strike ...
- Do you have a marketing mentor?
Yes - Mat Braddy, our chief marketing officer, whom I have had the pleasure of working with for a few years now. He didn't tell me to say that, honest.
- If you weren't you, who would you be?
Ideally I'd be a cat. Sleeping and eating all day sounds good to me.
- What marketing trend is dominating your job at the moment?
Rather predictable answer - social media and mobile.
- What hobbies do you have?
Not sure it counts as a hobby, but I am slightly addicted to Words for Friends on the iPhone.
- If you had three wishes, what would they be?
More wishes, more wishes and more wishes.
- What is your all-time favourite slogan?
'Just do it' springs to mind. Not sure it's my favourite, but it's the most memorable for me.
- What is your favourite pub?
Anything with a garden works.
- What's your favourite holiday destination?
My best holiday yet was driving around California, Utah, Arizona and Nevada in a Mustang convertible.
- If you could get tickets to any event, what would it be?
I'd switch my Olympic 2012 tickets (shooting and fencing) for the men's 100m final.
- What have been your best and worst freebies?
Aren't all freebies good?