- Describe yourself in three words.
Energetic, outgoing, demanding.
- How would you define marketing?
Creating demand and conversion.
- What advice would you give someone starting their marketing career today?
Get involved in all areas of marketing. Be passionate and committed.
- What attracted you to your current job?
The breadth of the role, covering both marketing and sales.
- What makes you angry?
Poor quality and people not being committed.
- What was your first job?
Publican.
- How did you get your first job?
Having a pint.
- What hobbies do you have?
Rugby, football and running.
- If you weren't you, who would you be?
Being (New Zealand rugby star) Dan Carter wouldn't be too bad, would it?
- What's your favourite pub?
Finnegan's in Dalkey, South Dublin.
- What other languages do you speak?
German and French.
- What's your favourite holiday destination?
Miami.
- If you were a brand, what would you be and why?
The North Face - tough, reliable, delivering performance.
- What is your all-time favourite slogan?
'If only everything in life was as reliable as a Volkswagen.'
- If you could get tickets to any event, what would it be?
The Rugby World Cup final.
- What was your finest hour?
The births of my three children.
- If you had three wishes, what would they be?
Happiness, health and being a rugby player.
- What have been your best and worst freebies?
The best was a VIP trip to Monaco Grand Prix. No bad ones yet.