- What would you be if you weren't a brand manager?
I'd be running a little travel company. Somewhere obscure.
- What advice would you give someone starting their marketing career today?
Don't get it all out of a textbook. The things of which you will be most proud are the things you came up with yourself.
- What is your favourite-ever marketing campaign?
The Famous Grouse - just the grouse and a white background. I remember one entitled 'Mellow' where the grouse did a little eyebrow raise. Loved the simplicity.
- What attracted you to your present job?
An entrepreneurial environment. By that, I essentially mean the freedom to do what I want.
- What hobbies do you have?
Gliding, travelling, anything outdoors.
- If you weren't you, who would you be?
Alastair Humphreys in his cycling-around-the-world days. The freedom of the open road.
- What was your first job?
Selling shoes. I lived near a shoe-dominated town.
- If you were a brand, what would you be and why?
BBC - interested in everything.
- What makes you angry?
People shooting down ideas without having any of their own.
- What's your favourite holiday destination?
Mainland Greece. Up in the mountains somewhere.
- What's your favourite pub?
The Barton Inn, back home in Somerset. There was a whole family Irish-dancing in there at some late hour of the night the last time I went.
- If you had three wishes, what would they be?
For David Attenborough to be immortal. I think that would be enough, I don't want to be greedy.