A new website, bountymoney.com, is designed to help families choose financial products and receive guidance on handling their finances. The products include life insurance, child trust funds, children's savings accounts, mortgages, wills and home insurance.
Bounty managing director Ian Beswetherick said, ‘We know that 'money speak' leaves a lot of people confused, so we set out to be fresh and innovative with our tone and content. It's also about having the most relevant products and services to suit family life.'
With 2.4 million members and over 50,000 new members every month, Bounty has approximately 95% market coverage of the estimated 750,000 annual births in the UK.
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