The move is a response to a perceived gap in the market.
Ian Beswetherick, Bounty's managing director, says: "Bounty is investing a lot of time, expertise and research into looking at dads' role in parenting and how we can best cater to their needs."
The company is planning new online content and possible offline developments for "dads-to-be in the later stages of pregnancy and for new dads, which we will cover up to six months after the birth".
in May and also spoke about separate plans for investment in the site.