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FCB Inferno has released its first TV ad for BMW since snatching the account from WCRS earlier this year. The 60-second spot first aired on Sunday during an episode of ITV’s The X Factor. It promotes BMW’s i8 electric sports car, opening on a caveman chasing a herd of horses and then riding one, before cutting to shots of the vehicle. It was created by Al Young and Owen Lee, and directed by Tarsem through Radical Media. Vizeum handled the media.