United Kingdom

BMW 'beauty seldom seen' by WCRS

June 06, 2012

BMW 'beauty seldom seen' by WCRS
BMW 'beauty seldom seen' by WCRS

WCRS has created a global campaign for the launch of BMW's first four-door coup茅.

The campaign centres on the idea that amazing things, such as an eclipse, don’t happen very often. It will run across Europe and North America.

The soundtrack is  Moby's cover of Joy Division's New Dawn Fades.

Credits

Creative director
Steve Aldridge
Creatives
Jo Moore
Simon Robinson
Agency producer
Sally Lipsius
Account handling
Simon Peck
Henry Debenham
Media agency
Vizeum
Production company
Rogue Films
Editing company
 Final Cut
Director
Sam Brown
Producer
James Howland
Post-production
The Mill
Editor
James Rosen
Audio & record company
Wave

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