Digital Media

BMW "xDrive" by FCB Inferno

December 11, 2014

BMW has released an online ad espousing the benefits of its xDrive mechanism. FCB Inferno created the film, which shows iron filings being controlled by a magnet, using it as a metaphor for the control you get with BMW’s variable four-wheel drive system.

Credits

Brand
BMW
Agency
FCB Inferno
Agency creative director
Owen Lee
Copywriter
Nick O'Bryan-Tear
Art director
Neil Durber
Planning director
James Calvert
Business director
Katy Wright
Account director
Becky Sherriff
Agency producer
Charlotte McConnell
Production company
76 Ltd
Director
Yann Secout
Editor
Alex Hagon
Circus
Post-production
Steffan Perry
Framestore

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