BMW "Butterflies" by FCB Inferno

July 26, 2018

A new film to promote the launch of the BMW i8 Roadster sees one of the cars explode into a cloud of butterflies.

It was created by Matt Skolar and Eoghain Clarke and directed by Andrew Proctor of The Mill LA.

Credits

Creative agency
FCB Inferno
Chief creative officer
Owen Lee
Senior copywriter
Matt Skolar
Senior art director
Eoghain Clarke
Head of planning
Ben Jaffé
Managing partner
Katy Wright
Business director
Helena Georghiou
Senior account manager
Fran Ede
TV producer
Kate Mahoney
Head of broadcast
Jason Ayers
Director
Andrew Proctor
Production company
The Mill LA
Music supervisors
Soho Music

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