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WCRS is relaunching the BMW 1 Series with a £3m campaign consisting of four spots which focus on individual features of the car: its iPod connection, keyless locks, automatic rain sensors and parking distance control. One of the 20-second ads features a woman walking along a rainy street. As she passes them, shop awnings and umbrellas open for her to prevent her getting wet. A voiceover says: "The BMW 1 Series with an automatic rain sensor. Every 1 is full of surprises."