Via Blyk, recruiters looking for youngsters for work experience placements or graduate jobs are able to directly communicate with their target audience and engage in personal dialogue with potential candidates.
Recruiters can send a message that contains information sent directly to handsets about the potential job and start up conversations with members.
Chris Bennett, commercial director of Blyk UK said: "Blyk and its offerings are determined by member feedback and demands. Members want to hear more from recruiters who can help them land their first job -- making the recruitment sector now a key vertical for Blyk.
"Our team is already liaising with players in the industry who want to better reach the youth demographic and the results to date have been overwhelmingly positive."
Gorilla Recruitment used a Blyk engagement campaign to source new employees in the media industry by initiating a conversation with members about career opportunities.
Throughout the two-month campaign, more than half of Blyk members responded and 70% indicated that they were looking for a new job in media which lead to new hire leads for Gorilla and job prospects for Blyk members.
Michelle Cowell, director of Gorilla Recruitment said: "The Blyk youth media channel allows us to interact directly with prospects in a format they're most comfortable with -- mobile SMS and MMS.
"This direct interaction puts us in contact with interested candidates which helps eliminate wasted time spent with uninterested ones. We look forward to using Blyk for future campaigns."
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