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Billington Cartmell won seven other awards -- two gold, three silver and two bronze across five campaigns - comprising a gold and bronze for Mazda Operation Renesis and a gold and a bronze for Ribena 95% Chance to Win, two silvers for Peperami Fanimal and one silver for its Pot Noodle experiential activity. The agency's creative director Beri Cheetham also picked up a creative direction award.

RMG Connect picked up a total of 10 awards from 12 entries, including two golds for Listerine Embossed Letter -- the most nominated campaign -- and two golds for its Vodafone campaign, which picked up in the promotion of the year and cross platform categories.

Tim Hipperson, chief executive officer of RMG Connect, said: "The recent internal changes at the agency will only serve to make us an even stronger presence in the creative brandscape.

"The Listerine Embossed Letter and Vodafone Push the Boundaries were both outstanding campaigns that are indicative of the high standard of creativity of our teams."

There were also big wins for Unilever, which claimed one gold, six silvers and one bronze across six campaigns, including Peperami Fanimal, Marmart and Hellmans, and was named promoter of the year.

Elsewhere, Racing UK won gold in the direct mail category for its campaigns with 141 Worldwide.