BBC unveils interactive service to mark 50th anniversary

LONDON - BBC is marking the 50th anniversary of the BBC television news bulletin by unveiling new interactive services on digital TV in what the broadcaster says is a world first.

Starting this autumn, 'Ten O'Clock News Extra' will offer viewers on digital satellite, Freeview and digital cable the chance to get longer interviews, extra footage and background on the day's stories by pressing the red button on their remote controls.

The content will be provided by team behind the 'Ten O'Clock News', which is anchored by Huw Edwards, and will be available from Monday to Friday between 10pm and 10.45pm.

The technology has been provided by Two-Way TV, which has worked with all the major television broadcasters in the UK to provide interactive applications, which has also seen it work on gameshows including Channel 4's 'Fifteen to One' and the BBC's 'Test the Nation'.

Richard Sambrook, director of BBC News, said: "The BBC News audience consistently tell us that they want even more information on the day's events. 'Ten O'Clock News Extra' will provide that platform for added depth and context to the bulletin and will help drive a new audience towards our interactive services."

BBC Television News is 50 years old today, Monday July 5, at 7.30pm. The BBC moved its 'Nine O'Clock News' programme to 10pm in 2000 after ITV dropped 'News at Ten'.

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