The magazine goes on sale today, priced £1.75, under the banner "Fun for little learners" and is aimed at children aged three to five and their parents.
DS-J created a mailing for 160,000 households using data from Emma's Diary, Bounty and Mothercare. The outer poses the question: "If you and your child sat down together to make the perfect magazine, what would it be?"
Inside, the 12-page mailing shows two children and their mother making the perfect magazine, which turns up to be CBeebies Weekly. The pack also includes four discount vouchers for future issues and a bonus voucher for one of six other BBC children's titles.
BBC Magazines has also commissioned a series of 30-second radio spots, which will run for the next five weeks across 36 UK radio stations. Each ad will feature a different CBeebies TV presenter promoting "together time" between parents and children.
Erin Monahan, marketing executive at BBC's children's magazines, said: "This is our most significant launch ever and it is vital that the creative work reflected the pride and passion we have put into the magazine. DS-J has proven its passion too with creativity that will certainly connect with parents and their children in equal measure."
DS-J also worked on the launch of BBC food title Olive in 2003 and the relaunch of Gardener's World magazine last year.
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