BBC Magazines ramps up investment in online presence

LONDON – BBC Magazines is gearing up to launch more websites out of its magazine brands this year, with BBC Good Food and Top of the Pops in the frame for online investment.

Rebecca Conroy, head of new media for BBC Magazines, is working with publishers at magazines with the potential for a greater online presence to develop ideas for emulating the success of the Radio Times and Top Gear websites.

BBC Magazines bosses would not be drawn on which magazine would be first or exact timescales, but indicated the first site would be up by the end of this year.

Good Food sister food title Olive and gardening titles such as Gardener's World all have non-existent or limited web presences.

The Top of the Pops brand already has a website under the bbc.co.uk umbrella, offering the chance to see clips from the show as well as music videos, news, interviews and downloads.

Although Top of the Pops magazine's circulation was down 31% over six months to 96,576 in the latest ABC figures, BBC Magazines was upbeat about its prospects following rival Smash Hits' closure this month.

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