Many of the women have bought a variety of products through the company's , including skincare, cosmetics, fragrances and fashion purchases.
Others on the file have subscribed to Essential Woman, a magazine that contains tips and ideas on staying beautiful and is mailed out to 500,000 female, multi-mail order buyers every month.
The file reveals that the average order spend is 拢35 on cosmetics and 拢275 for beauty products. Names have responded through the company website, as well as magazines inserted into the press and mailings.
The list has a base rental of 拢110/1,000 and the file is being positioned for health, beauty, finance, self-improvement and other general product offfers aimed at women.
Avongate has also been appointed as list manager for the new Cat Book Mail Order Buyers list, which features a customers who have bought the book 'Your Talking Cat' to get an insight into how to communicate better with their pet.
According to Avongate, initial tests have proved successful for charity, slimming and astrology mailers.
The average order value is 拢15 with 38% of the list buying more than one book. The list features 65% of women and is predominantly aged 45-years-old and over. Names are recruited via direct response, off-the-page ads.
The base rental for the file is 拢100/1,000 with selections from the 12,203 names available on gender, recency, geography, multi-buyers and product.
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