Avongate will manage the list containing more than 151,000 records of UK consumers. First Resources recently acquired Health and Comfort catalogue business from the Zouche Group at the end of August.
The Health and Comfort mail order catalogue contains products to make life easier for the over-45 age group from exercise equipment to blood pressure monitors. Women make up 65% of the list and 35% are men. The majority of those on the database are homeowners and are retired.
Lindsay Johnson, managing director at Avongate, said: "We believe this list is a must buy for the list buyers looking to target the health and grey markets, as well as charities looking for new donors."
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