Forever Active appoints Avongate to manage list

LONDON – Forever Active, the mobility equipment company, has appointed list manager Avongate to manage its list of 400,000 records.

Forever Active produces products such as road-going scooters, walking aids and recliners that are designed to give the elderly and infirm comfort and assistance.

It is the first time Forever Active has made its database available since it launched three years ago.

Most of Forever Active's consumers are aged 60 or above. That breaks down to a customer list comprising 60% women and 40% men. The list is refreshed with 80,000 new records every three months.

Telephone numbers and postal addresses are available to rent from the Forever Active list, with all numbers screened by the TPS database.

Lindsay Johnson, the managing director at Avongate, said: "We believe list buyers looking to market health, fitness, home/garden wares and leisure products and services will benefit most from this new list."

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