Most read: Tesco unveils first in series of four ads for Christmas
Tesco is breaking with tradition to run that show how the supermarket is helping customers during the busy festive period, 北京赛车pk10's Kate Magee reports.
The campaign marks a departure from its previous tradition of creating one showpiece ad. Part of the decision to produce a series of ads is to help develop the characters in the family and create familiarity among the public.
The first ad will focus on its Finest range of quality food, while the second will showcase its Free From range. Tesco will sell all the ingredients to make a fully gluten-free Christmas dinner.
Later ads in the series will feature Tesco’s new party food range, which is designed to help hosts spend more time with their guests, as well as highlighting Tesco’s "helpful in-store colleagues".
Tesco will also unveil a number of festive-themed "little helps" for customers in stores as part of its wider Christmas campaign.
It is also shunning the schmaltz of rivals’ offerings, by focusing on humour. Tesco’s brand director Michelle McEttrick told 北京赛车pk10: "Humour is more authentic to Tesco and is something that will set us apart from other retailers."
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Latest ads: Harvey Nichols aims to stamp out 'gift face' with Christmas campaign
Many ads have high ambitions, but not many aim to introduce a new phrase into the lexicon. , created by Adam&Eve/DDB, has described the forced grimace adopted when receiving an unwanted gift as "gift face".
Ben Tollett, an executive creative director at Adam & Eve/DDB, said: "Brace yourself Oxford English Dictionary, Harvey Nichols is updating the lexicon. We hope #GiftFace will become as much a part of people's Christmas vocabulary as, 'I'm stuffed' and 'does anyone have any batteries?'"
Read on for details of the , or check out more of the .
People moves: Heineken appoints new marketing director from PepsiCo
has , who will join from food and drink giant PepsiCo.
Tervoort will succeed Jacco van der Linden, who was promoted to managing director of Heineken's operating company in China in July.
She joins from PepsiCo, where she is currently head of marketing, cereals for the Western Europe & Africa region and was formerly marketing director for the Netherlands region during nine years at the company.
Catch up on all the latest .
Start-ups: 5 tech start-ups retail marketers need to know about
Reflecting on the Creston Unlimited Technology Expo last week, head of TMW Labs Marc Curtis notes that .
One that jumped out at us was Kino-Mo. Curtis writes:
For sheer 'stop and stare' factor you can't beat a giant, animated, floating hologram. This is what Kino-mo has created. A portable, quick to set up holographic display that's bright enough to grab a consumer's attention from across a store even in a well lit environment. They also just won Richard Branson's 'Pitch to Rich' competition. You have to see it to believe it.
Let's take a look, shall we?
Just say no: To spec work
Canadian agency Zulu Alpha Kilo have caused a bit of a stir on the other side of the pond by taking issue with working for free – otherwise known as spec work. On the occasion of accepting an award for Agency of the Year, they debuted this video.
Ordinary peoples' reactions to being asked to work for free – solid gold. In case you are unconvinced that working for free is bad, chief creative officer Zak Mroueh penned the post on Medium, and the agency has set up .
We sure hope Zulu Alpha Kilo don't have any unpaid interns (we're sure they don't, haven't checked though).
Compiled by Jonathan Shannon
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