Apple iMessaging stickers include Mario, Pac-Man and...VCCP

Apple's latest iOS update brings stickers to its messaging service for the first time, meaning users can send each other graffiti-like images.

All business: VCCP has turned its founding principles into iOS 10 stickers
All business: VCCP has turned its founding principles into iOS 10 stickers

For the most part, these are fun images like Nintendo's Mario saying "Hi there!" and Pac-Man saying "Call me!".

But ad agency VCCP is bringing its own niche brand of LOL to the table with sticker versions of its agency principles. 

These include: "Be on time", "be agile" and "be responsible". Such larks!

In fairness to VCCP, ±±¾©Èü³µpk10 understands the stickers started off as an internal project to demonstrate what brands can do on messaging apps. And we've no doubt they'd be unprecious about some gentle mockery.

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