Nationwide "Voices Nationwide" by VCCP

Nationwide's films use poetry to champion people in society and their big life events.

The work features London Laureate Laurie Bolger, The Roundhouse’s resident artist, Erin Bolens, and 16-year-old Isadora, exploring relationships, owning your first home and growing up.

The campaign continues Nationwide's "Voice of the people" activity, which launched in September.

Credits

Nationwide chief marketing officer
Agency
Deputy executive creative director
Creative director
Art director
Copywriter
Agency producer
Planner
Media
Production company
Director of photography
Audio post-production