Android's smartphone market share storms ahead of rivals

United Kingdom

July 12, 2011

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Android's smartphone market share storms ahead of rivals

Android is making a big impact on the smartphone market, increasing its market share by 34.5 percentage points in the UK, while rival Nokia's market share for its Symbian platform has slumped to just 10%.

Android: now account sfor 45.2% share of the UK smartphone market

Android’s market share now accounts for 45.2% in the UK, up from 10.7% in the same period last year, according to research by Kantar Worldpanel ComTech.

The market share of Nokia's Symbian platform has fallen from 32.7% to 10.7%. It has now been overtaken by Android, Apple’s iPhone and BlackBerry’s maker, RIM.

Apple’s iPhone has also lost 12.3% market share year on year for the 12-week period ending 12 June. It now accounts for just 18.3% of the UK smartphone market, down from 30.6% year on year.

BlackBerry maker RIM has picked up market share, up from 19.4% to 22%.

Kantar said cost of tariff, OS band and multimedia capabilities, ease of use and mobile phone costs were all factors that led UK users to choose Android over its rivals.

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