Most read: Always unveils next 'Like a Girl' ad
, with Game of Thrones star Maisie Williams now signed up as an ambassador.
Following the same format as the P&G-owned sanitary brand's , the latest instalment features girls and young women outlining certain things they feel they "can’t" do, according to social norms.
The Always 'Like a Girl' campaign will also incorporate a collaboration with child psychologists and head teachers to construct a confidence teaching curriculum, as well as a partnership with video platform TED to create further inspiring videos to help young women become more confident.
See how well , as well as about the England World Cup women's team.
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Ad bans: L'Oréal's safe but Smirnoff isn't
The latest updates from the Advertising Standards Authority have been published today, and it's good news for L'Oréal, but not so much for Smirnoff.
A about the potency of moisturising cream, the ad watchdog ruled.
The complaint focused on the TV and press ads for L’Oréal’s Paris Age Perfect product, stating her face had been altered on screen using post-production techniques to make the lines around her mouth look smoother. The ASA concluded the ads were not misleading.
Meanwhile, , created by 72andSunny, has been banned for implying alcohol contributes to the success of a social occasion.
The ASA said: "We considered the ad's presentation implied that before the visitor asked for an alcoholic drink, the bar was cold and uninviting and that once his drink had been ordered, the bar changed and became livelier and more fun.
"We considered the contrast between the two implied it was the presence of the alcohol that was the pivotal point in the bar's transformation."
Caution: Russian Police launch ‘safe selfies’ campaign
Russian news agency Tass has reported on a new campaign by the country's police force warning the general public about taking selfies.
It comes after more than ten deaths and about 100 accidents were reported this year as a result of individuals striking lethal poses.
On social: Tweet London City Airport for real-time flight info
Ever been in a hurry to get through airport security, scrambling to put your shoes/belt/coat/hat/jewellery on and you haven't even had chance to find out which boarding gate you need to get to in the next five minutes? London City Airport's social media team has come up with a solution.
London City Airport's live flight info service, tweet us your flight number on the day you travel to receive updates.
— LCY Flight Info (@LCYFlightInfo)
Customers at the airport can now tweet their flight number to on the day of travel to receive individual, real-time messages with information such as departure times and boarding gate numbers.
London City Airport is the first airport in Europe to introduce the technology from BizTweet, developed by TIC (Technology Integration Consultancy).
Video's place: What Facebook's News Feed means for video consumption
Today on , Tom Salmon, managing director of Epiphany, delved into the .
It comes after the social network recently announced that twice as many people watch videos on Facebook compared to six months ago.
While video has become one of the most important and successful formats for online content, Salmon said Facebook is in a unique position to understand its relevance for consumers.
The message for brands is relatively clear – create great content, built for a particular audience and use a range of channels to serve it in increasingly programmatic-driven means.
Tom Salmon, managing director of Epiphany
Here, here Tom.
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