Most read: '35 women under 35' list
Management Today has released its , and it features six from the world of media and marketing.
±±¾©Èü³µpk10's Omar Oakes reports that Lisa Humphreys (pictured), a board director at MediaCom, represents for the media buying sector. Humphreys manages Mediacom’s £75 million out of home business and is jointly responsible for £970 million of brand media investment.
Flying the flag for female marketing directors is 35-year-old Becky Brock, from Snow+Rock Group, who won the Marketing Society’s Young Marketer of the Year award in 2011 during her time at Homebase.
Find out who else from our industry made the list, with the .
Latest ads: Asda reclaims the double tap
A lot has happened since Asda debuted the double pocket tap. Most notably, Kevin Spacey made the double ring tap a calling card of his character in House of Cards. But prepare to have that malevolent association banished from your mind with Asda's new feel good advert, debuting on ITV tonight and supported by in-store and press ads.
The campaign includes the strapline "Save Money. Live Better", which is used by Asda's American parent company, Walmart. For credits on the VCCP spot, read , or check out more of the .
On social: Virtual horse racing
Social media isn't the best channel for every sector, but it's a good one for betting companies. Coral reckons 60% of online betting in the UK is now done via a mobile device and wants to boost its social following as a result.
To that end, and to celebrate 40 years of sponsoring the Sandown Coral Eclipse race, the company created a virtual horse race with simulator Race Modlr between ten previous winners, then ran highlights from it first on Instagram. Fans on social media were asked to predict the top three with a £500 best up for grabs.
The , then on Racing TV before hitting the big screens at Sandown. But what were the results for Coral's social accounts? The campaign saw 28,459 impressions and a Twitter engagement rate of 14.9% (compared to the UK average of 5%), but only 156 new Instagram followers.
Opinion: P&G brand chief on creativity, technology and why content is 'overused and underdefined'
You're forgiven for not keeping up with all the viewpoints coming out of Cannes, so here's a piece of comment that readers are responding to today.
Marc Pritchard, P&G's global marketing and brand building officer, spoke with Marketing's Gemma Charles on why being at a big company is good for creativity, the company's shift to programmatic buying and revealed why he's not keen on the word "content".
YouTube: Making annotations work
We've never been entirely convinced by annotations on YouTube. They're often gone by the time our hands have reached the mouse and we lack the motivation to rewind a video to click a link.
But French company Dayuse made clicking on the annotation part of the story, with their character Lewis the butler finishing the video by pleading, "Help me! Make it stop by clicking this button. Please! Oh God, this is so unimaginably painful. Why haven’t you clicked? Ruddy hell!"
Nice idea, but did it work? As of 2 July, Dayuse tells us they got 28,000 clicks through to their website from that link. We guess people felt sorry for Lewis. Now if that was Kevin Spacey's House of Cards character...
Compiled by Jonathan Shannon
Is there something you’d like us to share in 18:05? Email jonathan.shannon@haymarket.com with the details.
We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us #1805