Most read: Yorkshire Tea launches £5 million campaign
The tea brand is embarking on a created by BMB, and supported by outdoor, PR, digital, experiential and social media activity.
The ad centres on a young Yorkshire Tea employee who extols the virtues of "proper" to a colleague, and articulates a vision of "brewtopia, xana-brew and the Hanging Gardens of put the kettle on." Those are some nice puns.
In a surprisingly animated quote for this type of launch, Trevor Beattie, who created the campaign said, "Our lead lad’s role is to explain the beautifully bonkers Tea Tao of Proper to all and sundry. And he’s willing to go to the outer limits of his verbal universe to do so."
From the department of good timing: Marketers can't make a good brew says study
We get the feeling the marketing department of Tetley won't be winning any awards for a while.
As , a survey by Tetley of 2,000 Brits revealed that marketing teams are the absolute worst when it comes to the tea run.
The study also found marketers take the shortest breaks – maybe that's the reason why their tea-making skills aren't quite up to par? (And maybe that's because they work damn hard and maybe if you don't work in marketing you should make them a brew every once in a while, eh?)
And when it comes to those working in advertising, they are the most likely to only make tea for themselves, and yet they drink the most. Cup of selfish anyone?
Psychologist Honey Langcaster-James said the research has indicated that striking a balance by taking short breaks during the working day increases people’s productivity and creativity.
So marketers (and those in adland), whether you're needing to improve on your tea-making skills to win over your team, or want to make the next round in order to get your next creative surge, we suggest you take note of the below video. Now who's thirsty?
On social: #LeBigSwim
Enough tea, let's talk beer. , claiming that Eric Cantona will swim the channel if 10,000 Brits say Kronenbourg is the best beer in the world.
Hitting that number should be pretty easy, it's not a big ask after all, but extra motivation to make Cantona take the cold, gruelling plunge is provided by the pitch-perfect pomposity of: "I [beat], Cantona."
The campaign, which is running on Facebook, Twitter and YouTube, was created by Ogilvy & Mather London. As Gurjit Degun reports for ±±¾©Èü³µpk10, Simon Lotze handled the copywriting, and Miguel Nunes was in charge of art direction. Ivan Zacharias directed the spot through Stink. The media planning and buying was handled by Starcom MediaVest. Further videos will be released over the summer.
Games: Making data entry fun
You know all those lovely, enlightening stats Sue Barker wheels out on the BBC's Wimbledon coverage? We always thought some Skynet type AI tracked and generated them. Not so! It's IBM Data Capturers, sitting court side (and behind the scenes), diligently noting down millions of data points per tournament.
Now you can experience the thrills and spills of quickly and accurately identifying forehands, backhands, aces, faults, lets and types of winning shots with the online game, created by OgilvyOne UK. Honestly, it is pretty fun.
The desktop game uses a synced mobile device as a controller (the player has to go to a webpage in their mobile's browser and enter a code). The desktop screen then plays a video of a point at Wimbledon.
There are four games, but only one is accessible unless you log in with a Facebook account. Once logged in, scores are added to a leaderboard with centre court tickets at Wimbledon 2016 up for grabs.
Opinion: Real real-time marketing
Oreo’s well-known ‘Dunking in the Dark’ real-time moment from the 2013 Super Bowl was a brilliant move, says Lars Silberbauer, global director of social media and search at Lego, but it's limited our conceptions of what real-time marketing is.
"Real-time", Silberbauer says, "is the opportunity to feel the pulse of our present and future consumer. Why should this be lumped into only one aspect of our marketing strategy?" So what does this mean in practice?
It means building the core strategic competencies that enable teams to act and react across all relevant platforms and time zones, with the right content, across paid, earned and owned. It means applying this not just to marketing, but to all other relevant business.
Lars Silberbauer, global director of social media and search at Lego
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Compiled by Jonathan Shannon
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