Most read: BBH New York staffers culture jam Protein World ad
ahead of the women's World Cup final. The creatives covered the model's body with a US football jersey and changed the line to read "Are you World Cup ready?"
The ads were in NYC's Union Square subway station, a major intersection of subway lines.
, after they were .
Lannie Hartley and Alia Roberts, the BBH creatives behind the campaign, created the Tumblr and posted, "Women have better things to do than be beach body ready – like win the World Cup."
One of our teams showed these protein ads what real women are doing this wknd.
— BBH New York (@BBHNewYork)
Vertical videos: No longer stupid
"Motion pictures have always been horizontal, TVs are horizontal, computer screens are horizontal, people’s eyes are horizontal.
"We aren’t meant to watch vertical videos." So said the bucktooth, mangy-looking puppet on in 2012.
Turns out Fafa the Groundhog was wrong. Mobile advertising firm Celtra has launched a short-form vertical video format, which has already been used by Audi for a Le Mans campaign.
The format turned in a 36% completion rate according to Celtra, 80% above Celtra's benchmark for the auto industry. Here's the spot, hilariously in a landscape embed.
As Mel Exon wrote last week, .
Virtual reality: Face a ball from an England fastbowler
With the Ashes just around the corner, Yorkshire Tea has teamed up with the English and Wales Cricket Board to give fans at the series the chance to experience facing an 80mph Yorker from England fastbowler James Anderson.
Here's footage of James shaking "your" hand before hurling balls at you.
As to the actual (er, virtual) experience, Tom Blair, Brand Manager at Yorkshire Tea said: "Our mission was to create a user experience that was as near to the real thing as possible – and after trying it out for myself, and seeing the expressions of others who have tested it, I think we’ve achieved that."
The execution, "A Proper Bowl" is part of and uses Occulus Rift.
Latest ads: Cute kids swearing
It's every parent's nightmare mildly disconcerting dream: Their spawn picking up their penchant for bad language. Car brand , suggesting that when you drive the wrong car, you swear a lot and teach kids the wrong words.
Call us immature, but we enjoy the juxtaposition of cute kids trying road rage on for size. Check out more of the .
Modern coding: Blind Veterans UK's Morse Code machine
We're all used to HTML coding, but Blind Veterans UK has used the original coding language as part of its latest fundraising campaign.
was developed to commemorate 100 years since the charity was set up to help veterans of the First World War, as well as raise funds to support blind and vision- impaired veterans.
The online gadget allows users to create their own bespoke message of up to 250 characters and send it to a friend, after giving a £1 minimum donation.
We couldn't resist, and had to see what Brand Republic looks like (not sure it will catch on though for 18.05):
-... .-. .- -. -.. / .-. . .--. ..- -... .-.. .. -.-.
Compiled by Jonathan Shannon
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