Most read: The man who made Grey matter
Last week, Grey London picked up two Grand Prix at Cannes for 'Life Paint'. In her , ±±¾©Èü³µpk10's Claire Beale writes: "Finally, Grey is a place to be proud to work at – a place for winners. And, honestly, I never thought I’d write that."
To delve deeper, Beale interviews Grey's chairman and chief creative officer Nils Leonard, a character who wasn't tipped to usher in a renaissance. "When Leonard took charge, naïve and cocky, all shiny show and apparently little substance, he was easily dismissed", Beale writes.
What comes next is one of our favourite opening salvos in an interview, ever.
"So, Nils, are you a cock?"
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Brand videos: 5 global winners from June
June feels so long ago, we can barely remember what happened. Well, make sure to remember these stand-out .
Video content and distribution company Be On have kindly picked their top five examples using an internal scorecard looking at instant attractions, audience retention, storytelling, shareability, production and the overall campaign.
Not to quibble, but we feel number three, Sneakers und Katzen for German sneaker retailer Deichmann, should have taken the top slot, if only for the surprise appearance of a non-feline animal. And what we say goes in the 18:05, so here it is ...
Watch the other .
#Winning: Huddle Creative wins Unilever hackathon
Congratulations to Shoreditch's digital agency , who beat 26 other pitches from individuals, other agencies, major retailers and brands such as Tesco, Sainsbury’s, Asda and PepsiCo to win Unilever's ReHack 2015. [Correction 3 July 2015: Tesco, Sainsbury's, Asda, PepsiCo and other brands were on hand to act as mentors and judges.]
Their reward? The chance to work with Unilever to pilot and scale up their product into a global one.
And the product? Well, to secure intellectual property, cards are being held close to chests, but it apparently uses gamification techniques to pit consumers against people they know to tackle the "huge 70% of Unilever’s environmental impact generated by consumers’ use and disposal of its products."
The event was designed to find ideas that would use ecommerce to make Unilever's business more sustainable. Unilever reports that they plan to help develop several other ideas from the event.
Headlines: The only 1,000 words you'll ever need for sponsored content and in-feed ads
Or so says new research by native advertising in-feed ad exchange ShareThrough. They teamed up with Nielsen Neuro and measured brain activity in 226 people in response to text.
The results led to a new language grouping, context words, which, according to Chris Quigley, managing director of Sharethrough Europe, are "a group of 1,072 words in the English language that can increase a person’s interest and attention in a specific message." They've split these words into four categories:
Insight words provide more detail, i.e. closure, admit, inform, think. Time words refer to a point in time, i.e. after, fast, long, prior. Motion and space words help us understand where something is happening, i.e. appear, replace, arrive, enter.
Read more about over on .
On social: 8 Mile this ain't
Perfectly finding the intersection of "inspired" and cringeworthy", the Twitter accounts of and rap battled each other today, first brought to our attention by (thanks).
Instigated by ("A cheeky band that plan to get heads turning"), things got... well, you can decide for yourself. Here's the whole saga.
Hold up, here comes the bandwagon.
just don't pack the punch if you're looking for epic crunch. Join & grab a pack of salt and vinegar!
— Walkers Crisps (@walkers_crisps)
Watch out , here we’re the ones supplying the gear! Summer shirts that’s our thing. Add to bag, checkout
— ASOS (@ASOS)
Compiled by Jonathan Shannon
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