LONDON - The Sun today launched a poster ad featuring a till receipt, to promote the tabloid's breadth of content.
The "All for just 30p" ad shows a receipt listing content areas covered by the Sun.
The campaign, devised by Euro RSCG, will be supported by radio spots, followed by a TV campaign which will break in mid-October.
Roland Agambar, sales and marketing director of News Group Newspapers, said: "The campaign reminds people of the unrivalled value for money The Sun offers whilst delivering a vast array of award-winning content everyday."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)