DLG chief executive Jeremy Whitaker declared his interest if Acxiom were to sell its European business, saying: "The opportunity for Acxiom's new owners to divest their European data operation to DLG would definitely be mutually beneficial for both companies as well as for their clients."
Senior Experian executive Duncan Painter believes ValueAct and Silver Lake are buying Acxiom "because they see an opportunity to break the business up".
However, Acxiom's European chief executive Dave Allen played down suggestions of a disposal, saying Experian is entitled to its opinion but he sees a "rosy future" under the new owners.
The agreement between Acxiom and ValueAct and Silver Lake is not expected to close for three to four months.
In addition, it allows Acxiom's board a period of 60 days to solicit proposals from other potential bidders.
ValueAct, a US hedge fund, originally attempted to take over Acxiom in 2005. It was unsuccessful but it built up a 13% share in the company and ValueAct partner Jeffrey Ubben secured a seat on its board in 2006.
ValueAct and Silver Lake will pay £2.44bn in cash for Acxiom's stock, which the offer values at £27.10 per share, and assume the $756m debt held by the company.
Acxiom company leader Charles D Morgan said: "Becoming a private company is going to provide the flexibility to focus on long-term growth and not so much on short-term success."
Speaking to Brand Republic, Allen echoed those comments. "We can look at our investments in Europe and see what's better for the long-term."
Acxiom's position in Europe is not untroubled, last month it pulled out of Spain at a cost of $9.7m in its fourth financial quarter, January to March.
In December its two most senior European executives, Dawn Orr and Jon Cano-Lopez, went on sick leave and subsequently left the company.
Allen said the decision to exit Spain was down to the difficult legislative environment data firms face there, and added the company is committed to its remaining operations in the UK, France, Germany, the Netherlands, Poland and Portugal.
He revealed that both annual revenue and operating income for Europe were up in the year to March 31, although reporting restrictions meant he could not reveal by how much.
According to Acxiom's full-year results announced yesterday, the company increased annual global revenues by 4.7% to $1.4bn and grew operating income by 21.1% to $158.8m.