InfoBase Lifestyle Universe is Acxiom's national database of UK consumers. It contains more than 380 pieces of information on more than 20m individuals, with a mailable universe in excess of 37m. Also available are a further 16m records for data enhancement and analysis purposes on top of the mailable universe.
The data is gathered from more than 60m product packed questionnaires and in-flight customer satisfaction surveys in circulation at any given time, and two major annual lifestyle surveys, as well as telephone and online collection.
The other new products are Personicx Financial and DemographicsNowUK.
The former adds to the suite of Personicx segmentation tools. It categorises people into one of 50 clusters according to their financial behaviour, using Acxiom, Office for National Statistics and Mori Financial Services data.
DemographicsNowUK allows organisations to analyse spatial and demographic data via the Acxiom Online portal.
The breadth of detail in reports delivered by DemographicsNowUK can inform business decisions, such as where to open new stores or ventures, or direct public policy when used by public sector organisations such as regional development agencies.
Dawn Orr, UK data group leader at Acxiom, said: "The sheer breadth in scope and functionality of these tools cements Acxiom's position as the main player in the UK data industry."
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