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New campaign: Polycell

Client: Polycell Creative agency: Sandom Group Media agency: Initiative DIY brand Po...

Polycell launches new advertising campaign

Polycell is launching its first new advertising campaign since the brand was acquired by c...Polycell is launching its first new advertising campaign since the brand was acquired by c...

Polyfilla: rolls out crack-filler campaign

Polycell gets cheeky in crack-filler campaign

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Ris...Polycell tasked 18 Feet & Rising to create a campaign to promote its new Quick Drying P...

Polycell "no more unsightly cracks" by 18 Feet & Rising

May 17, 2013

Polycell is releasing an ad by 18 Feet & Rising to promote its new Quick Drying Polyfil...

Polycell鈥ppointed McCann

McCann nets 拢2.5m Polycell ad account

LONDON - McCann Erickson has picked up the 拢2.5 million above-the-line account for Polycell..., was appointed without a pitch. Farm was the previous incumbent on the Polycell business, ...

Farm picks up 拢3m creative for Polycell

The DIY brand Polycell has appointed Farm Communications to its 拢3 million creative account...The appointment extends Farm's relationship with Polycell's parent company, ICI, after the ...

Retail News brief: Wilkinson links with Dulux and Polycell

Wilkinson, the DIY retailer, has linked with Dulux and Polycell for a football promotion. D...

Dulux: media up for grabs

Agencies line up for Dulux, Cuprinol and Polycell brief

LONDON - ICI is reviewing its 拢6m Dulux, Cuprinol and Polycell media accounts with a view t... the media for the Polycell and Cuprinol ranges. "We have very good relationships with bot...

BRANDING: Polycell promotes 'next generation' DIY

Part of the Polycell range, BaseCoat uses elastic polymers to create a paint-like substance...

HOTLINE: Polycell renews its link with senior adman

Polycell, the ICI-owned DIY brand, is renewing its 18-year link with the senior adman John ...