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Client: Polycell

Creative agency: Sandom Group

Media agency: Initiative

DIY brand Polycell is timing its latest £2.5m TV advertising campaign to appeal to home-improvement enthusiasts in the run-up to the 30 August Bank Holiday. Breaking on 23 August, the commercial will promote its SmoothOver and Basecoat products. The ad, which shows how to fill in gaps and cracks using the products, features the brand's tick icon. The activity includes a major radio campaign that breaks next week and runs for 13 weeks. Polycell will sponsor talkSPORT's Saturday Break Show during this period.