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Polycell is launching its first new advertising campaign since the brand was acquired by chemical giant ICI in 1998. Press adver-tisements are set to break in late October for a new product called Polyfilla ’Squeeze and Fill’, featuring the strapline ’Gun Amnesty’ to convey the idea that the product does away with the need for conventional cartridge guns. The advertisements, part of Polycell’s pounds 1.6m annual marketing spend, were produced by The Clinic, with media buying handled by Carat. The accompanying new TV execution, launched this week, features the line ’It only takes two ticks’, playing on Polycell’s ’tick’ logo.