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Polycell is releasing an ad by 18 Feet & Rising to promote its new Quick Drying Polyfilla Spray product. In the spot, a son is instructed how to fill a crack in the wall by by his father, who, it turns out, is literally talking out of his arse. The spot will initially be released online with plans to bring it to TV. It was created by Stephen de Wolf, Alex Delaney and Oli O'Neill, and directed by Simon Willows through Blink.