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June 30, 2001, by Peter and Olsen

Consumer Behavior provides students with the knowledge and skills necessary to perform consumer anal...

June 30, 2001, by Arnould

The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behav...

June 30, 2001

An entertaining hair ad which ditches science in favour of humour - something we are at last beginni...

June 30, 2001

What is it with Hungry Man and monkeys? As their previous award-winning E*Trade work shows, there's ...

June 30, 2001

Viking Lotto has already made five commercials in the "10 million just does something to you" campai...

June 30, 2001

Ouch. The truth hurts in the new Fox Sports campaign with the perfect end line; "Brutal Honesty. It'...

June 30, 2001

A brilliantly over the top and camp performance by the ad's hero makes this a hilarious campaign. Th...

June 30, 2001

Mobile phone company Ben continues to show the very different and personal ways people use phones in...

June 30, 2001

Listen out for the horrible cracking sounds as the middle-aged dentist pulls out every single tooth ...

June 30, 2001

Director Laurence Hamburger worked very closely with the team at CLM BBDO to achieve the real-life f...