GALLERY 23: MIDAS - Tongues

Director Laurence Hamburger worked very closely with the team at CLM BBDO to achieve the real-life feel that is essential to this campaign. The South African location created the perfect hot and sweaty ambience to illustrate the power of in-car air conditioning. The director's subtle skill is deployed to tell the story without giving the punchline away too early, so that we genuinely think that the kids with their tongues hanging out are playing rude games rather than testing the Midas air conditioning.

Product/Client: MIDAS

Agency: CLM BBDO

2 Allee des Moulineaux

92441 Issy-les-Moulineaux Cedex

France

T: +33 1 41 23 41 23

F: +33 1 41 23 47 80

email: weiltesslerk@clm.bbdo.fr

Creative Director: Anne de Maupeou

Art Directors: Valerie Larrondo, Matthew Brawning

Writers: Valerie Larrondo, Matthew Brawning

Production company: Stink

41 Great Windmill Street

London W1V 7PA

UK

T: +44 20 7734 0404

F: +44 20 7734 4454

email: info@stinkprods.com

Director: Laurence Hamburger

Producer: Robert Herman

Director of Photography: Darren Tiernan

Post-production company: Medialab

34-36 rue de la Belle Feuille

Boulogne 92100

France

T: +33 1 55 19 55 19

F: +33 1 55 19 55 60

Editor: Jono Griffiths

Sound Design: Barrera Productions.

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