GALLERY 15: Viking Lotto - Soft Ice, Dog

Viking Lotto has already made five commercials in the "10 million just does something to you" campaign, which began running at the start of 2001. For the lucky lotto-winner in these two spots, irritating events such as an ice-cream landing on the protagonist's head or a dog peeing on his trouser leg are just an excuse to enjoy life even more. All the spots have cartoon-like storylines and a simplified visual feel, which adds to the weirdness of the scripts.

Product/Client: Viking Lotto/Norsk Tipping

Agency: New Deal DDB

Wergelandsveieim 21

PO 7084, Oslo 03036

Norway

T: +47 22 59 32 00

F: +47 22 59 32 99

Art Director: Rune Markhus

Writer: Torbjorn K. Madsen

Agency Producer: Per Henry Knudsen

Production company: 4 1/2

Reklamefilmkompaniet 4 1/2

Kongensgt. 3

0153 Oslo

Norway

T: +47 23 35 65 20

F: +47 23 35 65 29

Director: Sven & Calle

Producer: Espen Horn

Director of Photography: Gaute Gunnari

Post-production company: The Chimney Pot

Inkognitogt. 8

0258 Oslo

Norway

T: +47 22 13 51 70

F: +47 22 13 51 71

email: kristin@chimney.no

Editor: Perry

Music: Match Music

Flame Artist: Devon

Sound Design: Bard.

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