GALLERY 05: For Eyes - Handkerchief, French

A brilliantly over the top and camp performance by the ad's hero makes this a hilarious campaign. The epitomy of stuck-up and annoying sales assistants is reflected in our protagonist thinking quickly to justify the price tags attached to his designer frames. Yet the cynical customers get more than they bargained for as his antics become ever more desperate.

These are well-scripted ads which convey a simple price message in a highly amusing way.

Product/Client: For Eyes

Agency: DeVito/Verdi

100 Sixth Avenue

12th Floor

New York 10013

New York, USA

T: +1 212 431 4694

F: +1 212 431 4940

Creative Director: Sal DeVito

Creative Team: Chris Turner, Scott Kaplan, Brad Emmett

Agency Producer: Barbera Michelson

Production company: Tool of North America

2210 Broadway

Santa Monica 90404

California, USA

T: +1 310 453 9244

F: +1 310 453 4185

email: info@toolofna.com

Director: Scott Burns

Producer: Johanna Woollcott

Director of Photography: Michael Trim

Post-production company: Red Car New York

196 Mercer St

New York 10012

USA

T: +1 212 982 5555

F: +1 212 982 7179

Editor: Glenn Conte

Sound Design: Glenn Conte

Rex;Photo Mag.

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