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AGENDA: How do newspapers build brands? - A spate of newspaper branding campaigns raises the question of how best to establish an enduring identity for a media product which changes daily. Victoria Medhurst reports
Creating an enduring image for a newspaper is no easy task, when you consider that the product has ...
Sharp rise in calls to consumers
The number of telemarketing calls made to consumers has leapt over the past two years, according to...
Mobile network gets Lloyds man
Chris Moss, Orange’s launch marketing director, has been taken on by ICO Global Communication...
STOP PRESS
BP’s petrol forecourts will keep their BP branding following the oil company’s merger w...
Visa to back football for card rebranding
Visa International has joined companies including Nestle, Sony PlayStation and The Telegraph, to si...
P&G Tambrands chief appointed for UK position
Procter & Gamble has promoted Chris de Lapuente, who took charge of the integration of the Tambrand...
ICL names chief in flotation plan
ICL, the computer software, systems and services company, has appointed a group marketing director,...
George clothing
A series of 30-second television commercials for George clothing, the label sold through Asda store...
Ernst & Young in global ads drive
Business adviser Ernst & Young plans to launch a dollars 100m (pounds 62m) global branding strategy...
Snooker looks for new backers
Snooker is to polish up its image to attract new sponsors to the sport....
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