BP’s petrol forecourts will keep their BP branding following the
oil company’s merger with US firm Amoco, announced on Tuesday. A
spokesman for BP said it was too early to know the implications for
marketers’ jobs.
Diageo, the company formed out of the merger of Guinness and Grand
Metropolitan, is drawing up a shortlist for its centralised media
account which is being overseen by Media Audits. The list is thought to
be restricted to the incumbents, Carat, Zenith Media and MindShare. As
Marketing went to press, it was unclear whether the review would include
the pounds 30m United Distillers and Vintners account which was
centralised into Carat last month.
Camelot this week denied reports that its new advertising slogan will be
’Maybe, just maybe’, following its appointment of ad agency WCRS last
week. A spokeswoman for the lottery firm said: ’We were presented with a
number of ideas from WCRS, all of which are at an early stage of
development.’
Mirror Group Newspapers has appointed Pat Pilton, a former night editor
at Today, to oversee the editorial development of the proposed sports
daily Sporting Life. It follows the sacking of John Mulholland, the
pre-launch editor, earlier this week.
Channel 5 is drawing up a shortlist of creative agencies to pitch for a
new autumn campaign.
Kingsbury, the furniture retailer, has appointed MediaCom to handle its
pounds 2.5m media buying account. This follows a two-way pitch between
MediaCom and the incumbent Banks Hoggins O’Shea.
The Financial Times has poached Gordon Willoughby, United Distillers and
Vintners’ global brands director, to be its new UK sales and marketing
director.
Cadbury unveils new advertising for its Fuse brand this week. The TV
commercial, through Euro RSCG, features a pastiche army battalion called
the ’Fusiliers’. It is the first work to be commissioned by new
marketing director Mark Smith.
Marston Thompson Evershed has shortlisted agencies to handle advertising
for its Marston’s bitter brand. The account is believed to be worth
pounds 1m.
UEFA is seeking an agency to create a corporate identity and mascot for
the Euro 2000 football tournament.
Ethnic foods specialist Sharwood’s is embarking on a pounds 3m poster
campaign to encourage people to experiment with new tastes. Created by
TBWA GGT Simons Palmer, the campaign’s strapline is ’Stir Up Some
Passion’. Three executions set out to create an emotional link with
ethnic foods, the first of which uses a famous phrase from the Kama
Sutra: ’With your tongue, seek the sources of pleasure’.
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